On-site SEO (also known
as on-page SEO) is the practice of optimizing the elements on a website to rank
higher (links from other places on the Internet and other external signals are
collectively known as "off-site SEO").It then gets more relevant
traffic from search engines. On-site SEO refers to optimizing both the content
of the page and the HTML source code.
The right site allows SEO
users to quickly and clearly understand what the page is about and whether it
addresses their search query before helping search engines explain the page
content. In short, a good site SEO helps search engines understand what a
person will see (and what value they will get) when they visit a page, so that
search engines can provide reliable services in a way that will consider
high-quality content about someone. Specific search queries (keywords)
The ultimate goal of
onsite SEO can be thought of as making it as easy as possible for both search
engines and users.
• Understand what a webpage is;
• Identify that page as a search query or query-related
(i.e., a specific keyword or set of keywords);
• Find useful and appropriately ranked pages on the Search
Engine Results Page (SERP).
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