SEO stands for Search Engine Optimization, which is the practice of
increasing the quantity and quality of traffic to your website through unpaid
search engine results.
To understand what is SEO, let's break that
definition down and look at the parts:
• Quality of traffic. You
can attract visitors from all over the world, but if they come to your site
because Google tells them that computers are a resource for instant computers,
because you are a farmer selling instant, it is not quality traffic. Instead
you want to attract visitors who are really interested in the products you are
offered.
• The amount of traffic
once you click the right people from those search engine results pages (SERPs)
the more traffic the better.
• Organic results.
Advertising often forms an important part of SERP. Organic/ unpaid traffic is
any traffic that you don't pay. Organic search traffic is typically non-traffic
coming from any SERP.
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