Pay Per Click

 

What is PPC?

PPC is a pay per click on internet marketing model that advertisers pay a fee every time they click on ads. Basically, you visit your website for visitors to try to “get” from them.

Search engine advertising is one of the most popular types of Pay per click. Allows advertisers to bid on ad placements in search engine sponsored links when they search for a keyword related to their business offer. For example, if we bid on the keyword "PPC software", our ad may appear at the top of the Google results page.

 

What is Google Ads?

Google Ads (formerly Google AdWords) is the world's most popular PPC advertising system. The advertising platform allows companies to create ads that appear in Google's search engines and other Google properties.

Google works on an ad-click-per-click model where users bid on keywords and pay for every click on the ad. Each time a search begins, Google enters the advertiser's pool and selects a series of winners to display in the valuable ad space on the search results page. Winners are selected based on a combination of factors such as keyword quality and keyword advertising campaigns and bid quality and relevance.

Specifically, the users displayed on the page are based on the advertiser's ad ranking. This metric is calculated by multiplying two main factors: CPC (the maximum amount that an advertiser is willing to pay) and Quality Score (a value to consider). Click-through rate, relevance, landing page quality). This system allows award-winning advertisers to attract leads at a price that is commensurate with their budget. In fact, this is a kind of auction. The following infographic shows how this auction system works.

 

PPC Keyword Research

Keyword research for PPC ads can be time consuming, but it is also incredibly important. The entire PPC campaign is keyword-based, and the most successful Google Ads advertisers are constantly expanding and refining their PPC keyword lists. If you do keyword research only once, you may be missing hundreds of thousands of valuable, long, inexpensive, and highly relevant keywords that can drive traffic to your site when you create your first campaign. PPC is an effective keyword list:

•           Affiliate: Of course, you don't have to pay anything for your web transaction that has nothing to do with your business. You need to find targeted keywords that will deliver high PPC click-through rates, effective CPCs and high profit margins. This means that your suggested keywords should be close to your proposed topic.

•           Tiring: Keyword research should include not only the most popular and frequently searched word in your niche but also a long search queue. Long tail keywords are more specific and less common, but they add up to account for most search traffic. Moreover, they are less competitive and therefore less expensive.

•           Broad: PPC rips. You want to constantly refine and expand your campaigns and create an environment where your list of keywords is constantly growing and optimized.

•           If you want to use high volume industry specific keywords in your PPC campaign then definitely check out our popular keywords.