What is SEO?
SEO stands for "Search Engine
Optimization". In simple terms this means that there is a process to
improve your site to increase its visibility for the relevant site. The better
visibility your webpage have in search engine results, the more likely you are
to garner attention and attract eventual and existing customers to your
business.
How does SEO work?
Search engines such as Google and yahoo use bots to crawl
pages on the web, going from site to site, collecting information about those
pages and putting them in an index. Next, algorithms analyze pages in the
index, taking into account 100 of ranking factors or signals, to determine the
order pages should appear in the search engine results for a given query.
Search engine ranking factors can be considered proxies for
aspects of the user experience. Our Periodic Table of Search engine
optimization Factors organizes the types into 6 main categories and weights
each based on its overall importance to Search Engine Optimization. For
example, content quality and keyword research are key factors of content
optimization, and crawl ability and user-friendliness are important site
architecture factors.
Related to the search algorithm, official pages are designed
to surface and provide users with an efficient search experience. Optimizing
your site and content with these factors in mind can help your pages rank
higher in search results.
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