Why does Influencer Marketing look like the next big thing in 2020?

When was the last time you bought a product just because your favourite actor endorsed and promoted the brand? Influence marketing plays an important role and ends up being a game-changer for most brands. These hybrids of new and old marketing tools have changed the way a product influences existing or potential customers and provide a better conversion for the marketing business.

What is influencer marketing?

Broadly speaking, influencer marketing involves collaborating with a celebrity and paying appropriate fees to promote your brand's product or service. Marketing companies use a well thought out strategy to find and finalize influencers on social media to improve their sales

Types of influencers

Influencer marketing has become the go-to marketing technique for most brands, as people tend to distance themselves from customers if their admired star or powerful personality is associated with that brand. 63% of marketers plan to increase their influencer marketing budget by 2021. The different types of influencer domains available in Task Marketing are:

• -Mode

• -Beauty

• -Travel

• Technology

• -Kos

• -Lifestyle

• -Cheers

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