The above is SEO's SE (search engine).
The O part of SEO—optimization—is where the people who write all that
content and put it on their sites are gussying that content and those sites up
so search engines You will be able to understand what is being displayed, and
users who access it via search will like what you see.
There are many forms of optimization. It's all about making sure both the
title tag and meta description are useful and of the right length, to pointing
an internal link to the page you're proud of.
This section of our site is here to help you learn anything you want
about SEO. If you're completely new to the topic, start from the beginning and
read the SEO Beginner's Guide. If you need advice on a particular topic, find a
place that suits you.
Here's a general overview:
Building an SEO-friendly site
When you're ready to start your SEO walk, it's time to apply SEO
techniques to your site. Improve your site, whether it's new or old.
These pages will help you get started with everything from choosing an
SEO-enabled domain name to internal link best practices.
Markup
associated with content
The site is not really a site until there is content. However, content
SEO has enough specific variables to provide its own section. If you're
interested in researching keywords, writing SEO-enabled copies, and the types
of markup that help search engines understand the true content of your content,
start here.
On-site
topics
You've already learned a lot about onsite topics by delving into the mark-up
associated with your content. Now, get some technical knowledge with the
information about robots.txt.
Link-related
topics
Explore everything you need to know about links from anchor text to
redirects. Read this set of pages to understand when and how to use nofollow
and if your guest blog isn't really working. If you're interested in aspects of
link building (to improve your site's ranking by getting links), go directly to
the Link Building Beginner's Guide.
Other
optimizations
Congrats! Now you've mastered the daily SEO details and are ready for
advanced topics. Use the easiest conversion rate optimization (CRO) for all
traffic to reduce conversion time and make your site micro-level with local SEO
or globalize your site with international SEO.
Evolution of SEO
Search engine algorithms change frequently, and SEO tactics evolve in
response to those changes. So if someone is giving you SEO advice and you feel
it isn't right, check out the specific topic page.
For a more technical look at SEO, check out this short video from Rand
Fishkin.
Go forth and SEO…
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